SCHNEIDER ELECTRIC
A world leader in industrial technologies, they provide cutting-edge expertise in electrification, automation and digitization to smart industries, resilient infrastructures, sustainable data centers, smart buildings and connected homes.
Rooted in extensive expertise, they offer integrated end-to-end solutions throughout the lifecycle, based on AI and industrial IoT, including connected products, automation systems, software and services, as well as digital twins enabling profitable growth for their customers.
With 150,000 employees and a million partners in over 100 countries, they are close to their customers and stakeholders.
Context
Schneider Electric contacted us to launch a new range of switch cover plates on European e-commerce sites.
Objective: to develop a 3D tool for producing photorealistic visuals of non-existent products, by creating an ambiance around 6 distinct scenes that visually differentiate premium and standard quality levels.
Here's the product in question, the Unica Deco Signature switch.
Work
We started by proposing AI-generated environments, and quickly explored different creative directions.
Spaces were modeled: bathroom, living room, bedroom and kitchen, with premium and standard versions for the living room and bedroom.
Progressive 3D compositions were fine-tuned, incorporating modifiable options: light, textures, framing and reflections. The textures, designed in Adobe Substance, ensured photorealistic rendering.
Finally, the finished scenes were delivered with a manual to enable the in-house team to produce other visuals independently.
An example of the use of images created in-house on e-commerce sites, here on the Leroy Merlin site
Benefits
These visuals allow Schneider Electric to:
Accelerate and optimize the production of visuals prior to product launch
Communicate on all e-commerce sites, especially Leroy Merlin in Europe
Ensure visual consistency across the entire range
Offer precise, customizable control over the parameters of each scene
Enable autonomous in-house production, reinforcing the company's 3D know-how
“I have very much enjoyed working with Nicolas. He picked up understanding of the project very fast, and was ready to show some drafts on a very timely manner. He is very open to feedback and really understood what we needed. He is very professional and was able to exceed our expectations on the project. Would recommend anyone to work with Nicolas and achieve great results!”
Kelly Frontani
Global eCommerce Advanced Content Leader
Home & Distribution Division