SNIC
SNIC TECHNOLOGIES is a French industrial group specializing in the design and manufacture of components and systems for public transport and essential infrastructures.
Context
For the InnoTrans tradeshow, as well as to support their international sales teams, SNIC Technologies wanted to demonstrate the extent of their know-how as a group. They also wanted to show in detail how one of their flagship products works.
Objective: Start conversations with prospects, and make their tradeshow booth more engaging.
The world's largest rail transport show held in Berlin in 2024
One company follows another, with animated panels and camera movements.
Work
We produced a 2D video based on a Power Point presentation. The information was originally very dense, and we made it more lively and easier to assimilate.
A white background with blue products makes it easy to identify the products developed by the company.
The pace is slow enough to scan the available information, but fast enough to hold the viewers’ attention.
Each company in the newly-formed group is presented in the same way. This promotes the image of a single, more solid entity.
SNIC teams on the booth
Benefits
For SNIC, this video :
Promoted the perception of the corporate group as a single entity
Created a more engaging tradeshow booth
United teams around a common vision
Drawn in passers-by